Meta Ads
The Facebook ads agency that follows up
Our Facebook ads agency runs Meta campaigns on Facebook and Instagram that turn a scroll into a lead. A form takes a minute, a text goes out in seconds from your CRM, and the follow-up runs until the lead books, while Meta learns which leads became customers.
Why Facebook and Instagram ads work
Nobody is searching for you yet. Your ad finds people while they scroll, before they’ve thought about a new kitchen, a treatment or a job change, and shows them something worth stopping for.
That makes Meta the channel for offers you can see: a transformation, a treatment, a shift with the pay on it. The ad opens a form with their name and phone already filled in, and the lead is yours.
What Meta lead forms brought
Two Florida employment agencies, from the first ad to the interviews.
Our Meta ads management services
Meta ads management services built for leads: the formats, the automation and the tracking we set up and run for you.
Facebook lead ads
A form opens inside Facebook or Instagram with the name and phone filled in, so it takes a minute and nobody leaves the app.
Click-to-message ads
The ad opens a chat instead of a form, and our WhatsApp AI agent can pick up at any hour.
Advantage+ campaigns
Meta’s automation for audience, placements and budget. We give it a clear offer and good signals, and we watch what it does.
The Conversions API
Your CRM tells Meta which leads became customers, so it looks for more like them. Meta recommends it for lead quality.
New creative every 60 days
Copy, images and short videos from your real work, because the same ad wears out.
Special ad categories
Job, housing and financial ads run under Meta’s rules: at least a 15-mile radius and no targeting by age or gender.
When Meta ads bring the wrong leads
Cheap leads aren’t good leads. A Facebook ads agency earns its fee between the form and the sale.
Without it
- Forms with no questions bring people who never pick up
- The same ad runs until nobody looks at it
- Meta only learns who filled in a form
- Leads go cold in a spreadsheet
Hi Maria, it’s Rivera Home Pros. Thanks for asking about your kitchen! Pick a time for a free estimate: book.riverahomepros.com
Sent automatically, 4 seconds after the form
With us
- The form asks what you’d ask on the phone
- New creative every 60 days
- Meta learns who became a customer
- A text in seconds, and follow-up until it books
How we run your Meta ads
The package covers your Facebook and Instagram ads from the strategy to the monthly report. Your budget goes straight to Meta, on your own card.
- What a lead can costAverage job$2,400Profit margin30%Leads that become jobs1 in 4Break-even cost per lead$180
We start from your numbers
Your offer, your area and what a lead can cost and still pay off.
- This month’s adsKitchens in 3 weeksLeads31BestFree estimateLeads18Before and afterLeads9
New versions every 60 days
We make the ads
We write and design the ads and edit the videos, in English, Spanish or French.
- Banquet server applicationFull nameCarlos R.Phone(305) 555-0142Can you work weekends?YesSubmit application
Name and phone filled in from the profile
We build the form
Questions that sort serious leads from curious ones, without making the form feel long.
- Lead sourcesMeta lead formsConnectedGoogle AdsConnectedWebsite formConnectedGoogle profileConnectedPhone lineConnectedCalendarConnectedEverything lands in one pipelineOpportunities · New Lead
We connect your CRM
Each lead lands in your CRM in seconds, and the Conversions API tells Meta what happened next.
- October reportAd spend$1,840Leads96Cost per lead$19.17Estimates booked31
We adjust and report
We change what the numbers say to change, and review with you each month what you spent and what a lead cost.
Example with a made-up business.
Who it works for
- Staffing and recruitmentRecruitment · Temporary staffing
- Home servicesPlumbing · HVAC · Electrical · Cleaning
- Real estateAgents · Brokerages · Property management
- Retail and e-commerceLocal stores · Online shops
- Coaching and consultingBusiness coaches · Consultants
- Med spas and clinicsMed spas · Laser clinics · Red-light therapy
- ContractorsRoofing · Kitchen and bath · Flooring · Windows · Pools
- HospitalityRestaurants · Hotels · Events
- Education and tutoringTutoring · Schools · Courses
- Appointment-based businessesSalons · Fitness studios · Sales-call businesses
Meta ads work better with
The pipeline, the texts and emails that go out on their own, AI receptionists and chatbots, review requests and payments, all on your phone.
See how it worksIt knows your services, prices and hours, books into your calendar and hands the chat to your team when it should.
See how it worksPlanned posts on Instagram, Facebook and TikTok, made from your real jobs.
See how it worksDesigned for your trade, written for search and AI answers, with booking built in.
See how it works
Hi Maria, it’s Rivera Home Pros! Thanks for asking about your kitchen. When can we come by for a free estimate?
Sent automatically · 00:08Thursday at 3 works
Appointment booked · Thu 3:00 pmThe screens are examples with made-up businesses.
Less than minimum wage.
An employee answers your phone. We make it ring, answer every lead in seconds and fill your calendar, for $1,000 a month.
- Your own ads manager
- Meta or Google campaigns
- Strategy, copy and creatives, new every 60 days
- Your CRM and its mobile app
- Instant reply, reminders and reactivation
- Monthly strategy call
Plus a one-time setup of $1,000. Your ad budget goes straight to Meta or Google, never through us. Three months minimum, then month to month.
If that isn’t worth it to you, no hard feelings.
What one month costs
Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc. Let’s Be Marketing is an independent agency, not affiliated with or endorsed by Meta. Facts read in Meta’s pages on November 1, 2026: Lead ads · Advantage+ leads campaigns · Audiences for credit, employment or housing
From our blog
What a Job Applicant Really Costs on Facebook
What one job applicant costs with Facebook and Instagram lead forms, from 1,646 applications for two Florida employment agencies in seven weeks.
Read the articleFacebook Ads vs Google Ads for a Service Business
Facebook Ads or Google Ads for a plumber, contractor, med spa or staffing agency: what each one does, what each costs you, and which one to start with.
Read the articleSocial Media Content Ideas for Service Businesses
25 social media post and reel ideas for med spas, contractors and other service businesses, made from your real work, plus a weekly plan your team can keep.
Read the article
“More importantly, it converts.”
Meta ads questions
What owners ask before they run ads on Facebook and Instagram.
It depends on your offer, your area and your audience. Most of our clients start with $500 to $2,000 a month, paid directly to Meta, plus $1,000 for management. Our best-known case brought job applications at $1.00 each.
Yes. Meta owns Facebook and Instagram, and both run from the same Ads Manager, so one campaign can reach people on both.
Yes, when the offer is easy to show and someone answers fast. Most lost leads are lost after the form, which is why our package includes the follow-up.
Yes. They run in Meta’s special ad categories, with at least a 15-mile radius and no targeting by age, gender or ZIP code. We write the ad so the right people choose to answer.
Not to start. Lead forms work inside Facebook and Instagram. A landing page helps when the offer needs more explaining.
You do. The ad account is in your business’s name, and the contacts in your CRM are yours.
Free 20-minute
call
- We look at how customers find you and how fast you answer
- You leave with a plan and a price
- In English, Spanish or French
We tell you on the call if we’re a fit. If we’re not, you keep the advice.
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