1,646 job applications at $1.00 each for two Florida employment agencies

A recruiter interviews a job candidate across a desk while another candidate waits by the window

Two Florida employment agencies received 1,646 job applications at $1.00 each from Meta lead forms between September 1 and October 23, 2026. We ran Employment special ad category campaigns in English and Spanish, with a one-minute application and follow-up in GoHighLevel. Agency A paid $0.85 per application and agency B $1.82.

The numbers

September 1 – October 23, 2026. Meta lead forms, Employment special ad category.

Agency AAgency BTotal
Ad spend$1,177.87$465.13$1,643.00
Job applications1,3902561,646
Cost per application$0.85$1.82$1.00
CTR (all), by campaign7.4% to 8.8%5.2% to 5.6%5.2% to 8.8%
Link clicks2,7755433,318
LanguagesEnglish and SpanishEnglishEnglish and Spanish

The story

A warehouse worker fills in a job application on his phone during a break at the loading dock

What it brought in

Across both agencies, 1,646 people applied in seven weeks, at $1.00 each. Agency B ran two identical versions of its ad side by side: they cost $1.86 and $1.77 per application, so the price holds steady from week to week.

Agency A’s campaigns brought in about 25 hires a month. In 2024, before it worked with us, agency A paid $20.46 per application with a web form and a Meta form, and about 2 to 3 people in 100 clicked its ads. With the new campaigns, 7 to 9 in 100 click.

The challenge

Hotels, banquet halls and event companies call an employment agency when they need people by the weekend. Job boards sent the two agencies a trickle of applicants, and many of them never picked up the phone. Both needed a steady flow of people ready to start this week, from Miami and Fort Lauderdale up to West Palm Beach and Orlando.

What we did

  • A one-minute application. Meta lead forms with a few short questions, filled in on the phone without leaving Facebook or Instagram.
  • Ads in the crew’s language. Campaigns in English, in Spanish and in both. The bilingual and Spanish campaigns cost between $0.73 and $0.99 per application.
  • The Employment special ad category. Every campaign was declared as an employment ad, so it reached every adult and every gender within at least 15 miles of each city, as Meta requires for job ads in the United States.
  • Follow-up in seconds. Each application lands in GoHighLevel, which texts the applicant, asks the screening questions and books the interview.

What comes next

Both agencies keep their campaigns running. The same system also works beyond hotels and events: in July 2026, agency B reached people for maintenance, office, shipping and labor jobs at about $0.20 per click.

  • A recruiter interviews a job candidate across a desk while another candidate waits by the window

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