Questions owners ask us

On the free call we look at your business and tell you what to do first. Often it’s the website or your Google profile, sometimes ads.

Yes. Many clients start with one and add more when it pays.

Yes: the US, Canada, France, Morocco, Spain, Portugal, Bermuda and the Bahamas, in English, French or Spanish.

You do: your website, your ad accounts, your Google profile and the contacts in your CRM.

Ads can bring leads in the first week; search and content take months. We tell you which to expect for each service.

You talk to the founders from the first call through every strategy and performance review, with a specialist team behind them.

Yes. Start with the one your business needs most, often the website or your Google profile, and add more when it pays.

Because the full job depends on your business: a plumber in one town and a remodeler in three cities need very different work. Content, social, your Google profile and on-page SEO show where they start; we price the rest on the call, in writing, before you decide.

No. Your ad budget is paid straight to Meta, Google, TikTok or OpenAI on your own card, so you always see what was spent.

The minimum is three months, because that is how long ads need to learn and leads need to close. After that it runs month to month.

Building the campaigns, the forms, your pipeline and the automatic follow-up in your CRM, before the first ad runs.

Yes. Twenty minutes, no slides and no contract. If we’re not a fit, you keep the advice.

Yes. The call can be in English, Spanish or French, whichever you prefer.

A rough idea of what you spend on ads and how many leads you get each month. If you don’t run ads yet, bring your questions.

Most businesses see movement on the map in the first two to three months, once the profile and the listings are fixed. Busy cities and trades take longer, which is why we track your rank every month.

No. A business that goes to its customers can rank without showing an address: Google shows the area you serve instead. We set it up that way when you work from home or from a truck.

Ads put you at the top while you pay for each click. Local SEO earns the spots on the map and below it, which cost nothing per click. Many clients run both: ads first, local SEO for the long run.

No one can, and anyone who does is guessing. We promise the work every month and a report that shows where you rank, so you can see what it is doing.

Yes. We set up or optimize your profile once. If you later want someone to keep it updated, we talk about it on the call.

Yes. You stay the owner and we work as a manager you can remove at any time. If you don’t have a profile yet, we create it in your name.

Ask every customer right after the job, with a link to your profile; your CRM can send that text for you. Google doesn’t allow buying reviews or offering anything in return for them, so we never do.

Yes. We correct the address or move the pin, and if you go to your customers, we hide the address and show your service area instead. Some changes need Google to verify the business again.

Only Google can, and only when the review breaks its rules, such as one from someone who was never a customer; we report those. For the rest, a calm and quick reply shows future customers how you treat people.

Researching, writing and publishing the articles and guides your customers look for before they buy. Done well, they keep bringing visitors long after they’re published.

Yes. Every piece targets a search people really make, chosen for how close it is to a sale, and every page gets a focus keyword in its title, heading and first lines.

Google says crawling a new page can take from a few days to a few weeks. How high the article ranks after that depends on how many sites answer the same question, which is why we plan in topic clusters and keep the pieces updated. AI assistants can cite a clear answer sooner.

No one can promise it. What we can do is publish clear, specific answers from a real business, which is what AI assistants look for when they choose a source.

No. We research the questions ourselves; when a topic needs your experience, a short call is enough, and you approve every piece before it goes live.

Planning the month, making the posts and reels, publishing them, answering comments and messages.

Instagram, Facebook and TikTok, depending on where your customers are. Most businesses start with Instagram and Facebook.

Your team takes them with a phone and drops them in a shared Drive folder, from a short list of ideas we send. We do the editing, the captions and the posting.

We plan a month at a time, usually two or three posts a week, and you approve the posts two weeks before they go out.

Sometimes directly, mostly by making people trust you when they look you up. For sales you can count, we pair it with ads and a fast answer to every message.

Most home service businesses start with Google Maps and a fast website, because those calls cost nothing per click once you rank. Ads add calls when you need them sooner. We decide the mix with you on the free call.

Your CRM texts every missed call back within seconds and asks what they need, so the customer waits for you instead of calling the next company.

Yes. Many of our clients are owner-operators. The system answers for you while you work.

The form asks the size of the job, the timeline and the address before the lead reaches you, and the follow-up asks the rest. You drive out for the jobs that fit.

Shared leads go to several contractors at once, so you compete on price from the first call. Your own campaigns bring homeowners who asked for you.

As long as the homeowner is deciding: usually several weeks, with texts and emails spaced out so you stay in the conversation without pushing.

Yes. Your photos of real jobs go into the ads, the site, your Google profile and your social pages.

Yes, within Meta’s and Google’s rules for health and beauty ads. We write the ads to fit those rules so they keep running.

Most do, because it takes one tap. Those who don’t get a second reminder, and your front desk sees who hasn’t confirmed.

Often, yes. Consults book into your CRM’s calendar, synced with Google Calendar, Outlook or iCloud. Calendly connects directly and Mindbody through an app from the CRM’s marketplace; for other booking software, we look at it with you on the free call.

No. In the United States, Meta requires job ads to reach every adult from 18 to 65 and older, of every gender, within at least 15 miles of a city, address or pin. We write the ad so the right people choose to apply.

Yes. We run campaigns in English, in Spanish and in both, and the follow-up speaks the language the applicant chose.

Your CRM texts them within seconds, asks your screening questions and offers an interview time from your calendar, with reminders until they show up.

No. We fill their calendar with screened applicants, so they spend the day interviewing instead of chasing callbacks.

Yes, within each platform’s rules and your state bar’s advertising rules. We write the ads with you and you approve every one.

Your CRM answers the first message in seconds and asks the questions you choose. Your team takes the conversation from there.

Yes. The same system works for any office whose clients search, compare and call before they hire.