Marketing notes for growing businesses
Articles for business owners who want more customers, written from the work we do every day: websites, local SEO, Google profiles, content, social media, ads, CRM and AI. Each one answers a question owners ask us, with what we have seen work and what it takes to do it right.
The articles
Pick a service, an industry or a topic to find the article you need.
All 9 articles

Facebook Ads vs Google Ads for a Service Business
Facebook Ads or Google Ads for a plumber, contractor, med spa or staffing agency: what each one does, what each costs you, and which one to start with.
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How Much Does a Website Cost for a Service Business?
What a website really costs a plumber, contractor, clinic or law firm: builder, freelancer or custom website design, the costs nobody mentions, and what to ask.
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How to Get More Google Reviews (Without Breaking the Rules)
How a service business gets more Google reviews every week: when to ask, the text to send, how to reply to bad reviews, and what Google and the FTC prohibit.
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How to Get Your Business Recommended by ChatGPT
What makes ChatGPT, Google AI Overviews and other AI assistants recommend a local business, and the content marketing steps that make yours easy to cite.
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How to Rank in the Google Map Pack: Local SEO Guide
How the Google map pack picks the three businesses it shows, and the local SEO steps that move a plumber, contractor or med spa into those spots.
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What Is GoHighLevel? A Plain Guide for Service Businesses
What GoHighLevel is, what the CRM does for a service business (missed call text back, follow-up, booking, reviews, AI agents) and when it is worth having.
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WhatsApp Business App vs API: Which One Do You Need?
WhatsApp Business app or the WhatsApp Business Platform (API): what each one does, what Meta charges, the 24-hour rule and when an AI agent makes sense.
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What a Job Applicant Really Costs on Facebook
What one job applicant costs with Facebook and Instagram lead forms, from 1,646 applications for two Florida employment agencies in seven weeks.
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