Google Ads
The Google Ads agency that answers every lead
Our Google Ads agency runs Search, Performance Max and Local Services Ads for businesses that need calls this month. We choose the searches, write the ads and landing pages, track calls and forms, and text every lead back in seconds, so you see what each dollar brought in.
Why Google Ads brings customers who are ready
People on Google are already looking: a plumber tonight, a lawyer this week, a quote for a kitchen this month. Your ad answers the search they just typed, and you pay when they click.
It’s an auction, and money isn’t all that counts. Google’s Ad Rank weighs your bid with the quality of your ad and your landing page, so a better page can pay less for the same click.
kitchen remodel near me
Licensed and insured. Free in-home estimate this week.
CallGet a quoteThe Google Ads campaigns we run
- Sponsored
Search ads
Text ads for the searches that bring calls, with chosen keywords, negative keywords and a landing page for each service.
- Sponsored
Performance Max
One campaign across Search, YouTube, Display, Discover, Gmail and Maps. Google serves an exact-match Search keyword first, so we run both.
- Sponsored
Local Services Ads
For eligible trades you pay per lead, not per click. Google is moving these into Performance Max with pay-per-lead goals.
- Sponsored
Conversion tracking
Calls, forms and bookings counted as conversions, so the bidding learns from leads and not from clicks.
- Sponsored
Negative keywords
A list that grows every month, so you stop paying for searches that were never customers.
- Sponsored
Retargeting ads
Ads for the people who visited your site and didn’t call, while they’re still deciding.
When Google Ads burn the budget
Google Ads management isn’t switching a campaign on. Most wasted budget comes from the same four places.
Without it
- Broad keywords match searches that aren’t yours
- Every ad lands on the homepage
- Nobody knows which click became a call
- Leads wait until the next day
Hi Maria, it’s Rivera Home Pros. Thanks for asking about your kitchen! Pick a time for a free estimate: book.riverahomepros.com
Sent automatically, 4 seconds after the form
With us
- Searches chosen for the jobs they bring
- A landing page for each service
- Calls, forms and bookings tracked
- A text back in seconds, at any hour
How our Google Ads management works
The package covers your account from the strategy to the monthly report. Your budget goes straight to Google, on your own card.
- What a lead can costAverage job$2,400Profit margin30%Leads that become jobs1 in 4Break-even cost per lead$180
We start from your numbers
What a customer is worth to you, and what a lead can cost and still pay off.
- What people searchkitchen remodel costResearchinghow long does a kitchen remodel takeResearchingquartz vs granite countertopsComparingkitchen remodeler near meReady to hireFocus keyword chosen“kitchen remodel cost” · one guide
We research the searches
The searches close to a sale in your area, the terms to exclude and what your competitors bid on.
- Emergency plumber in Round Rock
Licensed plumbers on their way within the hour, day or night.
Call (512) 555-0142We write the ads and pages
Ads that repeat what people searched for, and a landing page that answers it, fast on a phone.
- Lead sourcesMeta lead formsConnectedGoogle AdsConnectedWebsite formConnectedGoogle profileConnectedPhone lineConnectedCalendarConnectedEverything lands in one pipelineOpportunities · New Lead
We track what matters
Calls, forms and bookings measured in Google Ads and in your own CRM.
- October reportAd spend$1,840Leads96Cost per lead$19.17Estimates booked31
We answer and report
Every lead gets a text in seconds, and each month we review with you what you spent, what a lead cost and what we change next.
Example with a made-up business.
What Google Ads cost
There are three numbers to know, and only the last one is ours.
- What a lead can costAverage job$2,400Profit margin30%Leads that become jobs1 in 4Break-even cost per lead$180
Your ad budget
You set a daily budget, and you can start or stop any day. Most of our clients begin with $500 to $2,000 a month, paid to Google.
Your cost per click
Your bid is the most you plan to pay for a click. Google charges what it takes to beat the next ad, often less.
Our management
$1,000 a month plus a one-time $1,000 setup, with the ads, the pages, the tracking and the follow-up included.
Who it works for
- Home servicesPlumbing · HVAC · Electrical · Cleaning
- Law firmsLaw firms · Solo attorneys
- HealthcareClinics · Medical practices
- Real estateAgents · Brokerages · Property management
- Retail and e-commerceLocal stores · Online shops
- ContractorsRoofing · Kitchen and bath · Flooring · Windows · Pools
- Med spas and clinicsMed spas · Laser clinics · Red-light therapy
- Veterinary and dentalVeterinary clinics · Dental practices
- Financial servicesAccountants · Insurance · Lending
- Appointment-based businessesSalons · Fitness studios · Sales-call businesses
Google Ads work better with
Designed for your trade, written for search and AI answers, with booking built in.
See how it worksSet up or optimized once: categories, services, hours, photos and the area you cover.
See how it worksService-area pages and a site Google can read, tracked across your whole area.
See how it worksThe pipeline, the texts and emails that go out on their own, AI receptionists and chatbots, review requests and payments, all on your phone.
See how it works
Smooth skin, booked online.
Smooth skin, booked online.
The screens are examples with made-up businesses.
Less than minimum wage.
An employee answers your phone. We make it ring, answer every lead in seconds and fill your calendar, for $1,000 a month.
- Your own ads manager
- Meta or Google campaigns
- Strategy, copy and creatives, new every 60 days
- Your CRM and its mobile app
- Instant reply, reminders and reactivation
- Monthly strategy call
Plus a one-time setup of $1,000. Your ad budget goes straight to Meta or Google, never through us. Three months minimum, then month to month.
If that isn’t worth it to you, no hard feelings.
What one month costs
Google Ads is a trademark of Google LLC. Let’s Be Marketing is an independent agency, not affiliated with or endorsed by Google. Facts read in Google’s help pages on November 1, 2026: About Ad Rank · How the auction works · About Performance Max · Local Services Ads and pay-per-lead goals
From our blog
Facebook Ads vs Google Ads for a Service Business
Facebook Ads or Google Ads for a plumber, contractor, med spa or staffing agency: what each one does, what each costs you, and which one to start with.
Read the articleContractor Advertising: What Actually Brings Jobs
Contractor advertising that brings jobs: Google, Local Services Ads, Facebook lead forms and your own follow-up, with real numbers from our accounts.
Read the articleHow to Get Roofing Leads Without Paying for Shared Ones
How to get roofing leads of your own: your Google profile, SEO for roofing contractors, Local Services Ads and fast follow-up after every estimate.
Read the article
“More importantly, it converts.”
Google Ads questions
What owners ask before they spend a dollar on Google.
It depends on your budget and your competition. You pay per click, and Google charges only what it takes to beat the next ad. Most of our clients start with $500 to $2,000 a month, plus $1,000 for management.
It chooses the searches, writes the ads, builds the landing pages, sets up conversion tracking, adjusts bids and reports what you got for the money. We also answer every lead from your CRM.
Often, when people search for what you sell and you can answer fast. It’s harder when clicks cost more than a customer brings in, and we tell you that on the free call.
Google ads for local trades and professionals where you pay per lead instead of per click. Availability depends on your trade and area, and Google is moving them into Performance Max with pay-per-lead goals.
Yes. Urgent and high-value searches are where Google Ads pay off first. Legal and health ads have extra rules, and we write them to fit.
You do. The account is in your business’s name, with your card on it, and it stays yours if you leave.
Search ads can start bringing calls in the first week. The cost per lead usually settles after a few weeks of data, which is why the minimum is three months.
Free 20-minute
call
- We look at how customers find you and how fast you answer
- You leave with a plan and a price
- In English, Spanish or French
We tell you on the call if we’re a fit. If we’re not, you keep the advice.
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